Very important
Somewhat important
Unimportant
I don't like to communicate with companies
Yes
No
The coffee shop and other potential customers are notified of the awesomeness of the coffee
Only your friends are notified
I would not update my facebook status for this reason
Through a public venue that the company can see (blogs, facebook, twitter)
In a private conversation between you and the company (phone/email)
The effectiveness of communicating through this venue
Your privacy
Ability to use the necessary technologies